YouTube recently extended the maximum length of YouTube videos to 15 minutes, up from 10. This applies to all uploaded videos, including your own.
In September 2009, YouTube announced it would be increasing the maximum length of YouTube videos from 10 to 15 minutes. The new limit will also apply to user-uploaded videos andwhen verified users upload content directly to their channels. The first minute of a video will be excluded from the total length, allowing YouTube’s preview video to remain. This should help creators and viewers quickly get an idea of the content without excessive buffering and load times.
Why The Increase?
Many larger content creators and broadcasters, such as RedBull, MTV, and CBS, have been uploading videos longer than 10 minutes for quite some time, but it’s goodthat all videos are getting the upgrade. Longer videos typically mean longer views, which translates into more money since advertisers are charged for the number of times the video is shown. On the other hand, it also means that creators have to watch their step and not include too much boring filler footage. While we love content, too much fluff can bore your audience. Assuming you’re not using screenrecorders, many video editing tools like Adobe Premiere Pro and Sony Vegas Pro willexport using 32-bit float color encoded MP4 files (.flv). This is what YouTube is using, so as much quality as possible will keep bandwidth down. Also, don’t go crazy with transitions and effects. Keep it simple. After all, we don’t want people to hit the ‘skip ad’ button. Again, if you’reusing a screen recorder, remember that programs like Camtasia and SnagIt will export your videos with default royalty-free music. It helps to pick something appropriate that isn’t too loud or distracting. Audio is just as important as video quality and shouldn’t be overlooked.
In addition, YouTube has also added an advanced HD player option that will offer “better quality previews for HD videos.” Thisplayer will also allow you to watch standard definition content in higher quality. This update is already live, and the change will affect all browsers that will play Flash. If you are using the HTML5 player and are on Windows 7, you will not be able to watch any of the new 15-minute videos. For the best experience, make sure you switch from Flash to HTML5.
For more on video marketing, we encourage you to check out these twoarticles: 5 Crucial Video Marketing Tips and 5 Steps to a Killer Business YouTube Channel.
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