Search for “critical” in Google and you will find an overwhelming number of results for the term. Search engines are programmed to be tuned for keywords and you don’t have much chance to beat Google ranking for a common search phrase. But, this doesn’t mean you cannot rank for less common or longtail search terms. In this article, let us look at how to get traffic from keywords that don’t even appear in many search results.
Related:Learn how to determine the best website structure for SEO.
Keywords forCritical Business Data
Google has released a lot of information about “how to use their products”. However, they do not give much details about their own business. If you search for “keyword” in Google, one of the top results is “what is a keyword”. It is still a little-known fact that Google does not recommend stuffing a list of keywords in the meta title tag for websites. Instead, they recommend you provide usersthe information they are looking for. The search result page does not guarantee only “keyword” but gives structured results for Keyword, Keyword Research, How to Rank Your Website, etc. Although the trend has been moving away from meta title and description, Google still uses this information to figure out how relevant your website is for user’s query. So, use your meta description wisely to provide valuable information thathelps the user.
That being said, let’s assume you do not have any other option and you have to use “critical” in your meta description. What can you do to ensure users notice your site and click on the link? Let us look at three tips to help you optimize your critical business data pages without spamming the Microsoft (or Bing or Yahoo) search engine.
1. Use Synonyms forCritical Business Data
Let’s assume your business data is related to “traffic”. You can provide different types of traffic related information like “speed”, “trafficking”, “congestion”, “accident”, “accident report”, “report accident”, “accident reporting”, “theft”, “theft reporting”, “theft accident”, “theft accident reporting”, “theft report”, “theft theft”, etc. Even though these are a bit different than “critical business data”, they will rank well on the search engine results for the sameor similar queries.
Note: If the synonyms idea does not work, go to the next step. Don’t fall in the temptation of doing a keyword stuffing. It will only harm your ranking as search engines penalize websites for repeat content.
2. Use DifferentForenames or Nickname for the Critical Business Data Page
Most of the times businesses use an acronym or abbreviation to represent the project or system. For example, a “CCRS” (Civil Claims Representation System) or “IRS” (Internal Revenue Service). There might be possibilities that your target keyword is not mentioned in the acronym. For example, “CR system” might be “system” instead of “system”. In this case, the search engine will not return any result for the target phrase “system”. But, if you include the “C”, “R” and “S” infront of “system”, the search engine turns into a “C-R-S” cluster. Of course, this creates many problems for the usability of the web page. Writing “System C-R-S” also means looking for three words instead of one. However, if the alternative name is not available, using the abbreviations in the page title, meta description or other important meta tags might be a good choice. This is the same as using synonyms fora common keyword. This will also naturally generate other combinations of the abbreviations and long tail keywords related to the project or system.
Using uncommon acronyms and nicknames will also work if the target phrase has some localized uses. For example, “Accident Reporting System”, “Accident Report Management System”, “Reporting Accident Management System”, “Accident Reporting Management”, “Reporting Report”, “Traffic Theft Reporting”, “No-fault Accident”, “Alibi”, “Driving Under the Influence”, “Breath Alcohol Content”, “BAC”, “BAC level”, “DUI”, “Alcohol Intoxication”, “BUI”, “DWI”, “Reckless Driving”, “Resistor”, “Hit and Run”, “Hit and Run”, “Vehicle Fleeing”, “Vehicle Eluding”, “No-Fault Divorce”, “No Fault Divorce”, “No Fault”, “No-Fault”, “No Fault and No-Fault”, “No-Fault No-Fault”, “No-Fault No-FAULT”, “No-FAULT No-FAULT”, “No-FAULT No-FAULT No-FAULT”, “No-FAULT No-EXCEPTION”, “No-EXCEPTION No-EXCEPTION”, “No-EXCEPTION No-EXCEPTION”, “No-EXCEPTIONS No-EXCEPTIONS No-exceptions”, “No-exceptions No-exceptions No-exceptions No-Exception”, “No-Exception No-Exception No-Exception”, “No-Exception No-Exception No-except”, “No-except No-except No-except No-Except”, “No-Except No-Except No-except”, “No-Except No-except No-exclam”, “No-exclam No-exclam No-Exclama”, “No-exclam No-exclam No-Exclama”, “No-EX-clam No-EX-clam No-EXAMPLE”, “No-example No-example No-excep”, “No-excep No-excep No-except foromitted or excluded”, “No-except foromitted or excluded No-Exclusion”, “No-exclusion No-exclusion No-Exclusion”, “No-Exclusion No-Exclusion No-EX-CLUSION”, “No-EX-CLUSION No-EX-CLUSION”, “No-EX-cLAm No-EMPHASIS”, “No-emphasis No-emphasis No-Emphasis”, “No-emphasis No-Emphasis No-ETHICS”, “No-ethic No-ethic No-EXCLAMATION”, “No-exclamation No-exclamation No-exclamation”, “No-exclamation No-exclamation No-expres-sion”, “No-express No-express No-ExpesSSion”, “No-Express No-Express No-Expres-SSion”, “No-Experssion No-Experssion No-expres-SSion”, “No-exprespinion No-exprespinion No-elevation No-elevation”, “No-elevation No-elevation No-eleVATION”
3. Make Sure the Title isThere for Everyone to See!
Some best practices suggest not including the name “company name” in the page URL. This recommendation is for marketing and branding purpose. But, if your website takes users to custom pages, you need to use “company name” in the URL. This will not only help you rank better for the brand name, but also make sure that everyone will see the company name in the search results. Some content management systems have options to not display the company name in the URL. Thismeans the search engine only sees the file name of the web page and ignores the company name. This is a very common problem with WordPress where the blog posts have names like “post_id” including the post ID. The page file name has no relation to the actual page name and, in many cases, even the permalink structure doesn’t contain any part of the actual page. This will affect your ranking for brand as well as sitename. So, if you have got nothing else, use the default file name for your critical business data pages and ensure the page title has the company name. This will improve both your branding and searchability, and, as a bonus, will make your URLs a bit longer. Longer URLs tend to have higher rankings, too.
Actually, this solution is even better than the “usinga synonym” solution as it means you may get both brand and product related searches. Just make sure that the “product” term is included in the product and website domain name. This is for “best results” with “the most popular search engines”, lol.
Remember, this is only a recommendation. Nothing is written in stone. You can do whatever you want, but, if you’re trying to “play by the rules”, and other options don’t pan out, try these suggestions. They may or may notwork for you, but, they are other ideas to try. And, think about it. If “9/10” of this stuff DOESN’T apply to you, it DOESN’T apply to you! If you don’t like it, move on to something else! (or so I’ve heard). But, it is nice to know what “works”! 🙂
Let us know what you think about these alternatives in the comments below! And, if you haven’t already, don’t forget to stop on by the groovyPost Forum andhave a seat! 🙂
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